Digital Advertising - its just not working for me
I’m being bombarded with Samsung advertising at the moment. Great. Brand awareness high. BUT - on Facebook i’m getting this.
Apparently Samsung “understands me”….
its a great video, slickly produced. i like it. neat.
Then i see this monstrosity, not once, not twice, but EVERY TIME I GO TO THE SAME SITE. Even when i’m navigating using the “BACK” button to the home screen (which is one of the most used buttons on a browser) it still shows me it. You’re using cookies aren’t you? You can know if i’ve already been shown the image. Is this some ridiculous way to inflate the number of impressions?
I won’t even mention the Windows Paint style of ad. Very NON Samsung. YUKH
(note the promotion of Samsung SII as opposed to whats currently in the market - the SIII)
So then i click on “join the competition now” and i get directed to the Reel Cinema Facebook page, where there is no indication of what i actually have to do. I’m just on the wall.
Whats happened in terms of a co marketing POV is that Samsung cannot have control of all its partner channels. I’m pretty sure they wouldn’t have been happy with this effort.
The funny thing is i AM in the market for a new smartphone, and I am interested in a Samsung SIII (I still don’t understand why is Reel cinemas advertising the SII - unless its to get rid of leftover stock, but still, lets not cheapen the brand here..)
Le sigh. I really don’t feel like anyone understands me anymore.