Digital Advertising - its just not working for me

I’m being bombarded with Samsung advertising at the moment. Great. Brand awareness high. BUT - on Facebook i’m getting this. 

Apparently Samsung “understands me”….

its a great video, slickly produced. i like it. neat. 

Then i see this monstrosity, not once, not twice, but EVERY TIME I GO TO THE SAME SITE.  Even when i’m navigating using the “BACK” button to the home screen (which is one of the most used buttons on a browser) it still shows me it.  You’re using cookies aren’t you? You can know if i’ve already been shown the image.  Is this some ridiculous way to inflate the number of impressions?

I won’t even mention the Windows Paint style of ad. Very NON Samsung. YUKH

(note the promotion of Samsung SII as opposed to whats currently in the market - the SIII)

So then i click on “join the competition now” and i get directed to the Reel Cinema Facebook page, where there is no indication of what i actually have to do.  I’m just on the wall. 

Whats happened in terms of a co marketing POV is that Samsung cannot have control of all its partner channels. I’m pretty sure they wouldn’t have been happy with this effort. 

The funny thing is i AM in the market for a new smartphone, and I am interested in a Samsung SIII (I still don’t understand why is Reel cinemas advertising the SII - unless its to get rid of leftover stock, but still, lets not cheapen the brand here..)

Le sigh. I really don’t feel like anyone understands me anymore. 

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  1. alextohme posted this